--- title: How to improve customer experience using artificial intelligence description: Explore how artificial intelligence transforms the customer experience landscape by driving engagement and enabling personalised experiences. image: https://blog.numata.co/hubfs/Blog%20Images/Rebrand%20-%20May%202023/25%20July%202023.png --- [![Numata Logo 2024](https://blog.numata.co/hs-fs/hubfs/Numata%20Logo%20Reg-07.png?width=160&height=31&name=Numata%20Logo%20Reg-07.png "Numata Logo 2024")](https://numata.kinsta.cloud/) - [Solutions & Services](https://www.numata.co/solutions-services/) - - [Outsourced IT](https://www.numata.co/solutions-services/it-outsourcing/) - [Fully Managed IT](https://www.numata.co/solutions-services/it-outsourcing/managed-it-service/) - [Co-Managed IT](https://www.numata.co/solutions-services/it-outsourcing/co-managed-it-services/) - [IT Strategy & Advisory Services](https://www.numata.co/solutions-services/it-outsourcing/it-strategy-advisory-services/) - [IT Risk Management](https://www.numata.co/solutions-services/it-outsourcing/it-risk-management/) - [IT Procurement and Licensing](https://www.numata.co/solutions-services/it-infrastructure/) - [Infrastructure Design and Implementation](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=Infrastructure%20Design%20and%20Implementation) - [Infrastructure Financing](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=for%20your%20SME.-,Infrastructure%20Financing,-We%20all%20know) - [IT Hardware and Software](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=SCHEDULE%20A%20CALL-,IT%20Hardware%20and%20Software,-Get%20the%20equipment) - [Solution Architects](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=TO%20AN%20EXPERT-,Solution%20Architects,-Our%20team%20of) - [Networking](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=transform%20and%20thrive.-,Networking,-Our%20Networking%20solutions) - [Servers and Storage](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=on%20your%20network.-,Servers%20and%20Storage,-Numata%20is%20a) - [Firewalls](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=adapt%20and%20grow.-,Firewalls,-With%20full%20visibility) - [End-user Computing](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=excellent%20user%20experiences-,End%2Duser%20Computing,-While%20concepts%20like) - [Strategy and Advisory Services](https://www.numata.co/solutions-services/strategy-and-advisory-services/) - [Infrastructure Design and Implementation](https://www.numata.co/solutions-services/it-infrastructure/#:~:text=Infrastructure%20Design%20and%20Implementation) - [Technology Advisory Services](https://www.numata.co/solutions-services/strategy-and-advisory-services/technology-advisory-services/) - [Technology Strategy Formulation](https://www.numata.co/solutions-services/strategy-and-advisory-services/technology-strategy-formulation/) - [Technology Risk Assessments](https://www.numata.co/solutions-services/strategy-and-advisory-services/technology-risk-assessments/) - [M&A Technology Services](https://www.numata.co/solutions-services/strategy-and-advisory-services/mergers-aquisitions-technology-services/) - [M&A Carve-Out Services](https://www.numata.co/solutions-services/strategy-and-advisory-services/mergers-aquisitions-carveout-services/) - - [Managed Data Backup and Recovery](https://www.numata.co/solutions-services/managed-data-backup-and-recovery-services/) - [Managed Backup Services for Physical and Virtual Servers](https://www.numata.co/solutions-services/managed-data-backup-and-recovery-services/managed-backup-services-for-physical-and-virtual-servers/) - [Managed Backup Services for End User Devices](https://www.numata.co/solutions-services/managed-data-backup-and-recovery-services/managed-backup-services-for-end-user-devices/) - [Managed Backup Services for Microsoft 365](https://www.numata.co/solutions-services/managed-data-backup-and-recovery-services/managed-data-backup-and-recovery-services-managed-backup-services-for-microsoft-365/) - [Managed Disaster Recovery as-a-Service](https://www.numata.co/solutions-services/managed-data-backup-and-recovery-services/managed-data-backup-and-recovery-services-managed-disaster-recovery-as-a-service/) - [IT Projects](https://numata.co/solutions-services/it-projects/) - [Cloud Migrations and Virtualisation](https://www.numata.co/solutions-services/it-projects/#cloud-migrations-and-virtualisation%E2%80%8B) - [Enterprise Server Infrastructure](https://www.numata.co/solutions-services/it-projects/#enterprise-server-infrastructure%E2%80%8B) - [Digital Transformation and Collaboration](https://www.numata.co/solutions-services/it-projects/#digital-transformation-and-collaboration%E2%80%8B) - [Core Networking and Perimeter Security](https://www.numata.co/solutions-services/it-projects/#digital-transformation-and-collaboration%E2%80%8B) - [Core networking and perimeter security](https://numata.co/solutions-services/it-projects/#Core-Networking) - [Identity and Access Management](https://www.numata.co/solutions-services/it-projects/#identity-and-access-management%E2%80%8B) - [Business Continuity](https://www.numata.co/solutions-services/it-projects/#business-continuity%E2%80%8B) - [Office Relocation](https://www.numata.co/solutions-services/it-projects/#business-continuity%E2%80%8B) - [IT Asset Lifecycle Refresh](https://www.numata.co/solutions-services/it-projects/#it-asset-lifecycle-refresh%E2%80%8B) - - [Cybersecurity](https://www.numata.co/solutions-services/cybersecurity/) - [Managed Security Operations Centre as-a-Service](https://www.numata.co/solutions-services/cybersecurity/managed-soc/) - [Endpoint Detection and Response](https://www.numata.co/solutions-services/cybersecurity/edr/) - [Vulnerability Scanning](https://www.numata.co/solutions-services/cybersecurity/vulnerability-scanning/) - [Cybersecurity Awareness Training](https://www.numata.co/solutions-services/cybersecurity/cybersecurity-awareness-training/) - [Penetration Testing as-a-Service](https://www.numata.co/solutions-services/cybersecurity/penetration-testing-as-a-service/) - [DMARC as-a-Service](https://www.numata.co/solutions-services/cybersecurity/dmarc-as-a-service/) - [Email Protection](https://www.numata.co/solutions-services/cybersecurity/email-protection/) - [Incident Response Services](https://www.numata.co/solutions-services/cybersecurity/incident-response-services/) - [Virtual CISO Services](https://www.numata.co/solutions-services/cybersecurity/virtual-ciso-services/) - [Microsoft Cloud Security Assessments](https://www.numata.co/solutions-services/cybersecurity/microsoft-cloud-security-assessments/) - [Cybersecurity Assessments](https://www.numata.co/solutions-services/cybersecurity/cybersecurity-assessments/) - [Vulnerability Assessments](https://www.numata.co/solutions-services/cybersecurity/vulnerability-assessments/) - [Digital Transformation Services](https://www.numata.co/solutions-services/digital-transformation-services/) - [Microsoft Intranet](https://www.numata.co/solutions-services/digital-transformation-services/microsoft-intranet/) - - [Microsoft Cloud Services](https://www.numata.co/solutions-services/cloud-services/) - [Cloud Strategy and Advisory Services](https://www.numata.co/solutions-services/cloud-services/cloud-strategy-and-advisory-services/) - [Cloud Migration Services](https://www.numata.co/solutions-services/cloud-services/cloud-migration-services/) - [Managed Microsoft Cloud Services](https://www.numata.co/solutions-services/cloud-services/managed-microsoft-cloud-services/) - [Microsoft 365](https://www.numata.co/solutions-services/cloud-services/microsoft-365/) - [Microsoft Teams](https://www.numata.co/solutions-services/cloud-services/microsoft-teams/) - [Microsoft SharePoint](https://www.numata.co/solutions-services/cloud-services/microsoft-sharepoint/) - [Microsoft Power Platform](https://www.numata.co/solutions-services/cloud-services/microsoft-power-platform/) - [Microsoft Copilot AI](https://www.numata.co/solutions-services/cloud-services/microsoft-copilot-ai/) - [Microsoft Azure](https://www.numata.co/solutions-services/cloud-services/microsoft-azure-r1/) - [Microsoft Cloud Assessment](https://www.numata.co/solutions-services/cloud-services/microsoft-cloud-assessment/) - [IT Governance, Risk and Compliance](https://www.numata.co/solutions-services/it-governance-risk-and-compliance/) - [IT Governance Services](https://www.numata.co/solutions-services/it-governance-risk-and-compliance/it-governance-services/) - [Compliance Services](https://www.numata.co/solutions-services/it-governance-risk-and-compliance/compliance-services/) - [IT Risk Management Services](https://www.numata.co/solutions-services/it-governance-risk-and-compliance/it-risk-management-services/) - [Get To Know Us](https://www.numata.co/get-to-know-us/) - [About Us](https://www.numata.co/get-to-know-us/#:~:text=Welcome%20to%20Numata%2C%20Business%20Technology%20Strategists%20for%20SMEs%E2%84%A2) - [Our Guiding Values](https://www.numata.co/get-to-know-us/#:~:text=REQUEST%20PRICING-,Our%20guiding%20values,-At%20Numata%2C%20everything) - [The Origin Story of Numata](https://www.numata.co/get-to-know-us/#:~:text=those%20in%20need.-,The%20Origin%20Story%20of%20Numata,-When%20we%20started) - [Our Partners](https://www.numata.co/get-to-know-us/global-numata/#our-partners:~:text=2024-,Global%20Footprint,-Even%20small%20to) - [Awards, Accreditations, Certifications](https://www.numata.co/get-to-know-us/global-numata/#awards-accreditations-certifications) - [Numata Milestones](https://www.numata.co/get-to-know-us/global-numata/#numata-milestones) - [Global Footprint](https://www.numata.co/get-to-know-us/global-numata/#global-footprint) - [Global MSOC](https://www.numata.co/get-to-know-us/global-numata/#global-msoc) - [Join Our Team](https://www.numata.co/join-our-team/) - [Our Story](https://www.careers-page.com/numata-business-it) - [Careers](https://www.careers-page.com/numata-business-it) - [What is Numata?](https://www.numata.co/join-our-team/#:~:text=VIEW%20VACANCIES-,What%20is%20Numata%3F,-We%E2%80%99re%20Business%20Technology) - [Resources](https://www.numata.co/resources/) - [Blog](https://blog.numata.co/) - [Free eBooks & Guides](https://numata.co/resources/free-ebooks-guides/) - [Case Studies](https://numata.co/resources/case-studies/) - [2024 EMEA Cybersecurity Report](https://www.numata.co/resources/2024-emea-cybersecurity-report/) - [Contact Us](https://numata.co/contact-us/) [![numata logo](https://blog.numata.co/hubfs/raw_assets/public/Numata_May2023/images/numata-logo.svg "numata logo")](https://numata.kinsta.cloud/) - [Solutions & Services](https://numata.kinsta.cloud/solutions-services/) - [Outsourced IT](https://numata.kinsta.cloud/solutions-services/it-outsourcing/) - [Fully Managed IT](https://numata.kinsta.cloud/solutions-services/it-outsourcing/managed-it-service/) - [Co-Managed IT](https://numata.kinsta.cloud/solutions-services/it-outsourcing/co-managed-it-services/) - [IT Risk Management](https://numata.kinsta.cloud/solutions-services/it-outsourcing/it-risk-management/) - [IT Strategy & Advisory Services](https://numata.kinsta.cloud/solutions-services/it-outsourcing/it-strategy-advisory-services/) - [Microsoft Cloud Services](https://numata.kinsta.cloud/solutions-services/cloud-services/) - [Microsoft 365](https://numata.kinsta.cloud/solutions-services/cloud-services/microsoft-365/) - [Microsoft Teams](https://numata.kinsta.cloud/solutions-services/cloud-services/microsoft-teams/) - [Microsoft SharePoint](https://numata.kinsta.cloud/solutions-services/cloud-services/microsoft-sharepoint/) - [Microsoft Azure](https://numata.kinsta.cloud/solutions-services/cloud-services/microsoft-azure/) - [Cybersecurity](https://numata.kinsta.cloud/solutions-services/cloud-services/microsoft-365/) - [Cybersecurity 365](https://numata.kinsta.cloud/solutions-services/cybersecurity/cybersecurity-365/) - [DNS Filtering](https://numata.kinsta.cloud/solutions-services/cybersecurity/dns-filtering/) - [Ironscales](https://numata.kinsta.cloud/solutions-services/cybersecurity/ironscales/) - [EDR as-a-Service](https://numata.kinsta.cloud/solutions-services/cybersecurity/edr-as-a-service/) - [SOC as a Service](https://numata.kinsta.cloud/solutions-services/cybersecurity/soc-as-a-service/) - [DMARC as-a-Service](https://numata.kinsta.cloud/solutions-services/cybersecurity/dmarc-as-a-service/) - [Penetration Testing as-a-Service](https://numata.kinsta.cloud/solutions-services/cybersecurity/penetration-testing-as-a-service/) - [IT Infrastucture Solutions](https://numata.kinsta.cloud/solutions-services/it-infrastructure/) - [IT Projects](https://numata.kinsta.cloud/solutions-services/it-projects/) - [Get To Know Us](https://numata.kinsta.cloud/solutions-services/cloud-services/#) - [About Numata](https://numata.kinsta.cloud/about-numata/) - [Our Partners](https://numata.kinsta.cloud/about-numata/#Our-Partners) - [Awards & Accreditations](https://numata.kinsta.cloud/about-numata/#Awards) - [Global Footprint](https://numata.kinsta.cloud/about-numata/#Global-Footprint) - [Referral Programmes](https://numata.kinsta.cloud/referral-programmes/) - [Join Our Team](https://numata.kinsta.cloud/solutions-services/cloud-services/#) - [Careers](https://numata.kinsta.cloud/solutions-services/cloud-services/#) - [Resources](https://numata.kinsta.cloud/resources/) - [Blog](https://numata.kinsta.cloud/blog/) - [Free eBooks & Guides](https://numata.kinsta.cloud/resources/free-ebooks-guides/) - [Case Studies](https://numata.kinsta.cloud/resources/case-studies/) - [Contact Us](https://numata.kinsta.cloud/contact-us/) ![](https://blog.numata.co/hubfs/Blog%20Images/Rebrand%20-%20May%202023/25%20July%202023.png) # How to improve customer experience using artificial intelligence Published by [Numata](https://blog.numata.co/author/numata) on July 24, 2023 10:28:40 AM SAST As artificial intelligence (AI) makes its way to businesses worldwide, it inadvertently integrates into the customer experience. With its ability to interpret vast data quantities, predict trends, and make intelligent decisions, AI is changing how we interact with customers, driving engagement and enabling personalised experiences. ## The impact of AI on customer experience (CX) We live in a world where customers are more connected than ever, which is why engagement is vital to nurturing meaningful relationships. Given the exponential increase in customer touchpoints and the complexity of engagement channels, it’s no surprise that traditional engagement methods simply aren’t as effective anymore. That’s where AI comes in. AI helps you understand your customers more intimately, decoding their behaviour, preferences, and patterns. According to [Business Wire](https://www.businesswire.com/news/home/20230131005091/en/73-of-Consumers-Believe-AI-can-have-a-Positive-Impact-on-their-Customer-Experience), 73% of consumers believe AI can positively impact customer experience. AI-powered chatbots and virtual assistants are taking customer service to new heights. Not only are they always available to provide immediate responses to queries, but they also learn and adapt from past interactions, offering increasingly effective solutions over time. Combined, these AI features can significantly boost customer satisfaction and engagement. ### **The art of personalisation using AI** Personalisation is critical for the customer experience, and AI makes it seamless. It considers your customers’ unique attributes and takes them on a personalised journey to their preferences, interests, and behaviour. How? Simple. AI algorithms can analyse a customer’s past purchases, search histories, and click patterns to predict likes and dislikes. From here, your business can use these insights to recommend relevant products or services accordingly. Amazon, for example, has an AI-driven recommendation engine that accounts for 35% of its total sales. AI also enables hyper-personalisation in marketing, segmenting customers based on demographics, psychographics, and behaviour. This granular segmentation allows marketers to craft personalised messages that resonate with each segment, ultimately improving conversion rates and customer retention. ### **AI and data analytics** Combine AI and data analytics, and you have a game-changing way of gaining valuable customer insights. AI algorithms can sift through vast amounts of data in a fraction of the time it would take humans, allowing you to get accurate and actionable insights to guide your customer engagement and personalisation strategies. Sentiment analysis, for example, is when AI interprets customer feedback and social media posts to determine their sentiments toward a brand or product. It can pick up patterns that humans might miss, giving you an accurate understanding of your customers’ feelings and attitudes. ## The future of AI in customer experience Looking forward, it’s clear that AI’s role in customer experience will continue to evolve and expand. With more sophisticated AI technologies, like machine learning and deep learning, becoming more popular, you can unlock even deeper customer insights, further enhancing engagement and personalisation. AI will also pave the way to proactive customer service, where you can anticipate and solve customer issues before they occur. By analysing historical data and predicting trends, AI can alert your business to potential problems, helping them ensure uninterrupted and satisfying customer experiences. AI is not just a technological advancement; it’s a transformative force reshaping the customer experience. By enhancing engagement and personalisation, AI can help you form more profound and meaningful customer relationships. However, it’s important to remember that AI is a tool, not a replacement for human interaction. The human factor remains invaluable, and the best customer experience strategy combines AI-powered insights and human empathy. So, embrace AI and harness its potential, but never forget the human element. After all, behind every data point and algorithm is a human looking for a unique, personalised experience. [Back to Blog](https://blog.numata.co) ### Related Articles [Numata Recognised Among the World's Leading Managed Service Providers](https://blog.numata.co/numata-recognised-among-the-worlds-leading-managed-service-providers) [From FUD to Clarity](https://blog.numata.co/from-fud-to-clarity) [Numata Recognised on the Global MSP 501 List for 2025](https://blog.numata.co/numata-ranked-on-channel-partners-2025-msp-501-2025) ### Email Newsletter Get important news, advice and the latest articles delivered right to your inbox! [Sign Up](https://info.numata.co/en/get-the-latest-email-newsletter-from-numata-business-it) [![Numata](https://blog.numata.co/hs-fs/hubfs/White%20Registered%20Logo.png?width=2186&height=418&name=White%20Registered%20Logo.png "Numata")](https://numata.kinsta.cloud/wp-%20%20%20%20%20%20%20%20content/uploads/2023/02/numata-logo-white.png) - CONTACT - [(South Africa) +27 87 231 0311](tel:+27%2087%20231%200311) - [(United Kingdom) +44 20 3890 5455](tel:+44%2020%203890%205455) - [(Ireland) +353 1 223 2296](tel:+353%201%20223%202296) - LOCATIONS - South Africa - [Johannesburg](https://numata.kinsta.cloud/it-services-johannesburg-south-africa/) - [Cape Town](https://numata.kinsta.cloud/it-services-cape-town-south-africa/) - [Port Elizabeth](https://numata.kinsta.cloud/it-services-portelizabeth-south-africa/) - [Bloemfontein](https://numata.kinsta.cloud/it-services-bloemfontein-south-africa/) - [Durban](https://numata.kinsta.cloud/it-services-durban-south-africa/) - United Kingdom - [London](https://numata.kinsta.cloud/it-services-london-united-kingdom/) - [Birmingham](https://numata.kinsta.cloud/it-support-birmingham-united-kingdom/) - [Leeds](https://numata.kinsta.cloud/it-support-leeds-united-kingdom/) - [Manchester](https://numata.kinsta.cloud/it-support-manchester-united-kingdom/) - [Bristol](https://numata.kinsta.cloud/it-support-bristol-united-kingdom/) - Ireland - [Dublin](https://numata.kinsta.cloud/it-services-dublin-ireland/) - [Cork](https://numata.kinsta.cloud/it-support-cork-ireland/) - [Limerick](https://numata.kinsta.cloud/it-support-limerick-ireland/) - [SOLUTIONS & SERVICES](https://numata.kinsta.cloud/solutions-services/) - [Outsourced IT](https://numata.kinsta.cloud/solutions-services/it-outsourcing/) - [Cybersecurity](https://numata.kinsta.cloud/solutions-services/cybersecurity/) - [IT Infrastucture Solutions](https://numata.kinsta.cloud/solutions-services/it-infrastructure/) - [IT Projects](https://numata.kinsta.cloud/solutions-services/it-projects/) - [Microsoft Cloud Services](https://numata.kinsta.cloud/solutions-services/cloud-services/) - RESOURCES - [Blog](https://numata.kinsta.cloud/blog/) - [Free eBooks & Guides](https://numata.kinsta.cloud/resources/free-ebooks-guides/) - [Case Studies](https://numata.kinsta.cloud/resources/case-studies/) - GET TO KNOW US - [About Numata](https://numata.kinsta.cloud/about-numata/) - [Our Partners](https://numata.kinsta.cloud/about-numata/#Our-Partners) - [Awards & Accreditations](https://numata.kinsta.cloud/about-numata/#Awards) - [Global Footprint](https://numata.kinsta.cloud/about-numata/#Global-Footprint) - [Referral Programmes](https://numata.kinsta.cloud/referral-programmes/) - JOIN OUR TEAM - Life at Numata - Careers - CONTACT US - [(South Africa) +27 87 231 0311](tel:+27%2087%20231%200311) - [(United Kingdom) +44 20 3890 5455](tel:+44%2020%203890%205455) - [(Ireland) +353 1 223 2296](tel:+353%201%20223%202296) - LOCATIONS - South Africa - [Johannesburg](https://numata.kinsta.cloud/it-services-johannesburg-south-africa/) - [Cape Town](https://numata.kinsta.cloud/it-services-cape-town-south-africa/) - [Port Elizabeth](https://numata.kinsta.cloud/it-services-portelizabeth-south-africa/) - [Bloemfontein](https://numata.kinsta.cloud/it-services-bloemfontein-south-africa/) - [Durban](https://numata.kinsta.cloud/it-services-durban-south-africa/) - United Kingdom - [London](https://numata.kinsta.cloud/it-services-london-united-kingdom/) - [Birmingham](https://numata.kinsta.cloud/it-support-birmingham-united-kingdom/) - [Leeds](https://numata.kinsta.cloud/it-support-leeds-united-kingdom/) - [Manchester](https://numata.kinsta.cloud/it-support-manchester-united-kingdom/) - [Bristol](https://numata.kinsta.cloud/it-support-bristol-united-kingdom/) - Ireland - [Dublin](https://numata.kinsta.cloud/it-services-dublin-ireland/) - [Cork](https://numata.kinsta.cloud/it-support-cork-ireland/) - [Limerick](https://numata.kinsta.cloud/it-support-limerick-ireland/) - [SOLUTIONS & SERVICES](https://numata.kinsta.cloud/solutions-services/) - [Outsourced IT](https://numata.kinsta.cloud/solutions-services/it-outsourcing/) - [Cybersecurity](https://numata.kinsta.cloud/solutions-services/cybersecurity/) - [IT Infrastucture Solutions](https://numata.kinsta.cloud/solutions-services/it-infrastructure/) - [IT Projects](https://numata.kinsta.cloud/solutions-services/it-projects/) - [Microsoft Cloud Services](https://numata.kinsta.cloud/solutions-services/cloud-services/) - RESOURCES - [Blog](https://numata.kinsta.cloud/blog/) - [Free eBooks & Guides](https://numata.kinsta.cloud/resources/free-ebooks-guides/) - [Case Studies](https://numata.kinsta.cloud/resources/case-studies/) - GET TO KNOW US - [About Numata](https://numata.kinsta.cloud/about-numata/) - [Our Partners](https://numata.kinsta.cloud/about-numata/#Our-Partners) - [Awards & Accreditations](https://numata.kinsta.cloud/about-numata/#Awards) - [Global Footprint](https://numata.kinsta.cloud/about-numata/#Global-Footprint) - [Referral Programmes](https://numata.kinsta.cloud/referral-programmes/) - JOIN OUR TEAM - Life at Numata - Careers © 2023 Numata. All Rights Reserved. - [Business Conduct and Ethics](https://info.numata.co/en/business-conduct-and-ethics) - [Privacy & Data Protection](https://info.numata.co/en/privacy-and-data-protection) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Numata", "url" : "https://blog.numata.co/author/numata" }, "dateModified" : "2023-07-24T08:28:40.627Z", "datePublished" : "2023-07-24T08:28:40.000Z", "headline" : "How to improve customer experience using artificial intelligence", "image" : [ "https://blog.numata.co/hubfs/Blog%20Images/Rebrand%20-%20May%202023/25%20July%202023.png" ], "mainEntityOfPage" : { "@id" : "https://blog.numata.co/how-to-improve-customer-experience-using-artificial-intelligence", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.numata.co/hubfs/Numata%20Logos-08-1.png" }, "name" : "Numata Business IT" } } ```